Must-Have Content On Your Website

Many small businesses are great at what they do but struggle to put it into words on their website. Here are some ideas for content. Some are industry-specific, but there's something here for everyone.

Testimonials

Testimonials are an easy win. People like to explore their options when browsing for products and services. By showing testimonials from people who have used your services, you tell potential customers, "Hey! Lots of people like this, so you probably will too".

If you haven't got any yet, don't be afraid to ask previous clients for one. It's also a good chance to check in and see how they're doing.

Image gallery

If you produce things in the physical world, you should have pictures of them on your website. People like to see your work and what you can do.

An image gallery can be as simple as a collection of images on a page that shows off your best work. It can also grow into the next idea, a project portfolio.

Projects

A project portfolio lets your work shine, and it's excellent when your work has a before and after. Think kitchen or flooring renovations, painting, cleaning and landscaping.

Show the stages of the job with images, then build on that with details such as how big the job was, what challenges you faced and any specific customer requirements.

Products and brands

If you work in a trade, chances are you have brands and products you like to work with, such as a brand of paint, cleaning chemicals or beauty products. People want to know what they're getting. If you make it clear on your website, you attract clients who care about the brands you like, and you avoid answering the same questions over the phone or email.

Staff profiles

Give some limelight to the people in your business. You hired them because they're good at what they do, so show that to potential customers.

It doesn't have to be boring and corporate. You can spice it up with favourite hobbies or something unique about them.

Client interviews

Talk with your clients and, with their permission, run an informal interview about their experience using your services: the problems they were facing, how you solved them, what it was like working with you, and how happy they are with the result.

If testimonials are good, client interviews are even better. Potential clients get to see first-hand what it's like to use your services, and it helps them feel comfortable engaging you for their next project.

A blog

If you're anything like us, you get asked many of the same questions, or there's overlap between your clients and your peers in the industry. A blog can inform potential customers, build your reputation, start discussions and keep your answers to problems you've solved in one place.

Posts also double as social media content, which is a great way to get people to visit your website.

Plenty more

There are many ways to add content to your site, and plenty more that are specific to your industry. If you need help with your website or want to discuss ideas, get in touch.